141102 A marriage of good art and good business
The good art is what I have in my gallery, front to back.
The good business is the aggregated startups.
Marriage of these is an agreement that gives its equity to the other, and
vice-versa.
Case study
For example, an artist stopped by the other day because she saw, through
the windows of our family art gallery, a small art object that reminded her of
one of her own, and she mentioned that she still has an print I made in 1966,
and which she and her husband bought. “We recently downsized, but I kept your art
and it’s hanging in our condo.”
To say I was complemented would put it mildly. But there was more to this
encounter than that. What she told me about her work as an early developer of
the Schack Art Center in Everett was a clue toward solving the question, “How
do I develop the Seattle Printmakers Center, with success anything like the
Schack Art Center?”
In an email to her a few days later, I stated, “. . . the Seattle
Printmakers Center as slightly different inasmuch my concept is that the
development is planned around self-sustaining small businesses. One list I made
has twenty of them! The business’ profits go to support the operating costs of
the center’s non-profit sectors. So I visualized not only artists work/living
units, but also what “work” went on in those units, i.e., the work of the
twenty small businesses.”
I picture the working/living spaces as being designed to be work spaces for
the worker/owners of the twenty small businesses. Visualize, for example, one
of the worker/owners as being in charge of producing the medallions that go on
the Halfwood Line of presses. His or her home has the space and furniture of a
medallion-maker—resembling a metal designer or jeweler’s workshop. They produce
hundreds or thousands of the decorative accouterments of the Halfwood line—everything
from the “badges” affixed to the presses to printmakers’ specialty jewelry that
are sold in the on-site Printmakers Store.
As for the marriage, above, the artist who stopped in to the gallery has a
1966 print I made, and in my gallery (and in our family collection), there are
a few remaining impressions which can be used to finance the planning and
completion of the Seattle Printmakers Center.
In the days and hours since meeting with her, I have been riffling through
the many potential ways the entire contents of our art gallery (and condo
storage room) can be liquidated over the period of a year or two and put to
supporting the Seattle Printmakers Center.
In my riffling, my eyes settled on a small envelope I made for the
Rembrandt & Wine concept, and in my imagination I saw myself producing a
dozen of these envelopes, by hand, as special invitations to people who would
like to partake of a sip and print experience as part of the promotion for the
Seattle Printmakers Center.
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